Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry

This article reports the results of an industry-level study that seeks to identifyempirical regularities between firm strategy, management style, organisationalstructure and performance in the Spanish fresh fruit and vegetable (freshproduce) industry using strategic group analysis. Groups were formed from keydimensions reflecting firms’ strategicorientations. Performance levels did notdiffer systematically between strategicgroups, but performance was found to beinfluenced by the alignment between entrepreneurial culture and organisationalstructure. A move towards greater flexibility and/or adopting an entrepreneurialstyle are both likely to contribute to an improvement in the overall performanceof the firm