The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development

Garcia Martinez, Marian and Briz, Julian and de Carlos, Pilar and de Felipe, Isabel and Morais, Federico (2006) The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development. In: 98th Seminar of the EAAE - Marketing Dynamics within the Global Trading System: New Perspectives, Chania, Crete, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Conference or workshop item (Paper)
Subjects: S Agriculture
Divisions: Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User: Marian Garcia
Date Deposited: 08 Sep 2008 10:28
Last Modified: 18 Jun 2014 09:40
Resource URI: https://kar.kent.ac.uk/id/eprint/10198 (The current URI for this page, for reference purposes)
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