The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development
Garcia Martinez, Marian,
Briz, Julian,
de Carlos, Pilar,
de Felipe, Isabel,
Morais, Federico
(2006)
The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development.
In: 98th Seminar of the EAAE - Marketing Dynamics within the Global Trading System: New Perspectives, Chania, Crete, Greece.
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