The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development

Garcia Martinez, Marian, Briz, Julian, de Carlos, Pilar, de Felipe, Isabel, Morais, Federico (2006) The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development. In: 98th Seminar of the EAAE - Marketing Dynamics within the Global Trading System: New Perspectives, Chania, Crete, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10198)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	S Agriculture
Institutional Unit:	Schools > School of Economics and Politics and International Relations > Economics Schools > Kent Business School
Former Institutional Unit:	Divisions > Division of Human and Social Sciences > School of Economics Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Marian Garcia
Date Deposited:	08 Sep 2008 10:28 UTC
Last Modified:	20 May 2025 12:06 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/10198 (The current URI for this page, for reference purposes)

University of Kent Author Information

Garcia Martinez, Marian.

Creator's ORCID:	https://orcid.org/0000-0003-2689-2417
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