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Number of items: 7.
| Barnes, Stuart J. and Scornavacca, Eusebio and McKenzie, Jonathon and Carroll, Amy (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Wiedemann, Dietmar and Pousttchi, Key, eds. Handbook of Research on Mobile Marketing Management. IGI Global. ISBN 978-1-60566-074-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Carroll, Amy and Barnes, Stuart J. and Scornavacca, Eusebio (2008) Consumer Perceptions and Attitudes Towards Mobile Marketing. In: Taniar, David, ed. Mobile Computing: Concepts, Methodologies, Tools and Applications. IGI Global. ISBN 978-1-60566-054-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Carroll, Amy and Barnes, Stuart J. and Scornavacca, Eusebio and Fletcher, Keith (2006) Consumer Perceptions and Attitudes toward SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. (doi:https://doi.org/10.1109/ICMB.2005.30) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Carroll, Amy and Barnes, Stuart J. and Scornavacca, Eusebio (2005) Consumers perceptions and attitudes towards SMS mobile marketing in New Zealand. In: Proceedings of the 4th International Conference on Mobile Business, 11-13 July, Sydney, Australia. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Carroll, Amy (2000) A Relationship Marketing Pilot Study of British and French Medium Sized Medical Firms. International Journal of Medical Marketing, 1 (2). ISSN 1745-7025. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Carroll, Amy and Lynch, James E (2000) Relationship Marketing and the Medium Sized Enterprise: An Exploratory Study. In: Academy of Marketing Conference, 5-7 July, 2000, Derby, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Carroll, Amy (1999) The Impact of Culture on Relationship Marketing: Was it Good for You? In: Academy of Marketing Conference, Stirling, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
