Barnes, Stuart J. and Scornavacca, Eusebio and McKenzie, Jonathon and Carroll, Amy (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Wiedemann, Dietmar and Pousttchi, Key, eds. Handbook of Research on Mobile Marketing Management. IGI Global. ISBN 978-1-60566-074-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34823)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Book section |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 22 Jul 2013 11:39 UTC |
| Last Modified: | 16 Nov 2021 10:12 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34823 (The current URI for this page, for reference purposes) |
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