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In Search of Successful Mobile Advertising: Consumer and Business Perspectives

Barnes, Stuart J. and Scornavacca, Eusebio and McKenzie, Jonathon and Carroll, Amy (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Wiedemann, Dietmar and Pousttchi, Key, eds. Handbook of Research on Mobile Marketing Management. IGI Global. ISBN 978-1-60566-074-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 22 Jul 2013 11:39 UTC
Last Modified: 29 May 2019 10:26 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34823 (The current URI for this page, for reference purposes)
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