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Krystallis, Athanasios, Vassallo, Marco, Chryssochoidis, George (2012) The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products. Journal of Marketing Management, 28 (11-12). pp. 1438-1463. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2012.715091) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52829)

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