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Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore, Garcia Martinez, Marian (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. (doi:10.2501/IJMR-54-2-221-240) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28623)

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