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Article

Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore, Garcia Martinez, Marian (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. (doi:10.2501/IJMR-54-2-221-240) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28623)
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