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Article

Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2023) The Advertisement Puts Me Down, But I Like It: Examining an Emerging Type Of Audience-Targeted Negative Advertisement. Journal of Advertising Research, 63 (2). pp. 160-171. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.2501/JAR-2023-010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100453)
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