Skip to main content
Kent Academic Repository

Browse by Publisher

Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 1.


Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2023) The Advertisement Puts Me Down, But I Like It: Examining an Emerging Type Of Audience-Targeted Negative Advertisement. Journal of Advertising Research, 63 (2). pp. 160-171. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.2501/JAR-2023-010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100453)
Format: PDF Format: Other
This list was generated on Thu Jul 18 01:56:17 2024 BST.