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Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica (1999) Grundlagen des Marketing, 2., überarbeitete Auflage. Prentice Hall Verlag ISBN 978-3-8272-9548-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32916)

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