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Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica (1997) Principes van Marketing: de Europese Editie. Prentice-Hall Europe, UK and Academic Services, Schoonhoven, Netherlands ISBN 978-90-5261-292-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32917)

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