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Book

Kotler, Philip, Armstrong, Gary, Wong, Veronica, Saunders, John (2010) Grundlagen des Marketing [5., aktualisierte Auflage]. 5., aktualisierte Auflage. Pearson Education Deutschland GmbH, Germany, 1184 pp. ISBN 978-3-86894-014-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:38344)

Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica (2006) Grundlagen des Marketing [4. Auflage]. 4. Auflage. Pearson Education Deutschland GmbH, Germany, 1136 pp. ISBN 978-3-8273-7176-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32906)

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