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Article

Petrovici, Dan, Golden, Linda, Orazbek, Dariya (2019) Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Market Development and Competitiveness, 13 (5). pp. 9-21. ISSN 2155-2843. (doi:10.33423/jmdc.v13i5.2637) (KAR id:78425)

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