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Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica (2003) Principi di Marketing (Italian Translation of Principles of Marketing). ISEDE and Prentice Hall International ISBN 978-88-7192-557-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32909)

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