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Wood, Lisa M.C. (1995) Brands: the Asset Test. Journal of Marketing Management, 11 (6). pp. 547-570. ISSN 0267-257X. (doi:10.1080/0267257X.1995.9964367) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9958)

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