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Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica (2001) Principles of Marketing: 3rd European Edition. FT/Prentice Hall Europe ISBN 978-0-273-64662-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32912)

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