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Article

Han, C., Thomas, S., Yang, M., Cui, Y. (2019) The ups and downs of open innovation efficiency: the case of Procter & Gamble. European Journal of Innovation Management, 22 (5). pp. 747-764. ISSN 1460-1060. (doi:10.1108/EJIM-04-2019-0108) (KAR id:89573)
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