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Zikmund, William G., Ward, Steven, Lowe, Ben, Winzar, Hume (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0-17-012734-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:5149)

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