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Czinkota, M., Ronainen, I (2013) International Marketing. 10th. Cengage International, Cincinnati, USA ISBN 978-1-133-62751-7. (doi:10.1007/978-3-642-40504-4_6) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58129)

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