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Wong, Veronica (1998) BAA: Specialist Shops. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 105-115. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33007)

Wong, Veronica (1998) Rank Xerox: DocuTech. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, pp. 83-97. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33005)

Wong, Veronica (1998) SmithKline Beecham Consumer Healthcare (SBCH): Dr. Best Flex Toothbrush. In: Doyle, Peter and Bridgewater, S., eds. Innovation in Marketing. Butterworth Heinemann/CIM, Oxford, pp. 30-41. ISBN 978-0-7506-4121-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33004)

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