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2012
Thwaites, Des and Lowe, Ben and Monkhouse, Lien L. and Barnes, Bradley R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20552) (Full text available) |