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| Saunders, John and Wong, Veronica and Stagg, Chris and Souza Fontan, Mariadel Mar (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610420510609249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
