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Gupta, Suraksha and Lee, Nick J. and Rudd, John (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2013.10.004) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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