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Wood, Lisa M.C. and Pierson, B.J. (2006) The brand description of Sainsbury's and Aldi:price quality positioning. International Journal of Retail and Distribution Management, 34 (12). pp. 904-917. ISSN 0959-0552. (doi: (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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