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| Dean, Dianne and Arroyo-Gamez, Ramon E. and Punjaisri, Khanyapuss and Pich, Christopher (2016) Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8). pp. 3041-3048. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.01.019) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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