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2015
Khan, Zaheer and Lew, Y.K. and Park, B.I. (2015) Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy. International Marketing Review, 32 (5). pp. 463-491. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-01-2014-0017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |