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Mwiti, Fredah and Onyas, Winfred Ikiring (2018) Framing Hybrid Exchanges in Subsistence Contexts. International Marketing Review, 35 (4). pp. 601-618. ISSN 0265-1335. E-ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-08-2016-0162) (Full text available)

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