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2017
Roschk, Holger and Loureiro, Sandra Maria Correia and Breitsohl, J. (2017) Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color. Journal of Retailing, 93 (2). pp. 228-240. ISSN 0022-4359. (doi:https://doi.org/10.1016/j.jretai.2016.10.001) (Full text available) |