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J-Y, K. and Wong, Veronica and Eng, T.-Y. (2003) The Impact of Platform-based Product Development Proficiencies on Product Family Success. Journal of Strategic Marketing, 11 (4). pp. 255-269. ISSN 0965-254X. (doi:https://doi.org/10.1080/0965254032000159063) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |