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| Barnes, Stuart J. and Mattsson, Jan and Hartley, Nicole (2015) Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting & Social Change, 92 . pp. 12-24. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2014.10.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
