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| Gupta, Suraksha and Grant, Susan and Melewar, TC (2008) The expanding role of intangible assets of the brand. Management Decision, 46 (6). pp. 948-960. ISSN 0025-1747. (doi:https://doi.org/10.1108/00251740810882699) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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