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Krasonikolakis, I. and Vrechopoulos, A. and Pouloudi, A. and Dimitriadis, S. (2018) Store layout effects on consumer behavior in 3D online stores. European Journal of Marketing, 52 (5-6). pp. 1223-1256. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-03-2015-0183) (Full text available)

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