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Article

Amankwah-Amoah, J. and Boso, Nathaniel and Debrah, Y. A. (2018) Africa Rising in an Emerging World: An International Marketing Perspective. International Marketing Review, 35 (4). pp. 550-559. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-02-2017-0030) (Full text available)
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