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Melewar, T.C. and Pickton, D. and Gupta, Suraksha and Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527260802710316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |