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2011
Verhoef, Peter C. and Leeflang, Peter S.H. and Reiner, Jochen and Natter, Martin and Baker, William and Grinstein, Amir and Gustafsson, Anders and Morrison, Pamela and Saunders, John (2011) A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations. Journal of International Marketing, 19 (3). pp. 59-86. ISSN 1069-031X. (doi:https://doi.org/10.1509/jimk.19.3.59) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |