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2016
Kaufmann, Hans Ruediger and Petrovici, Dan Alex and Filho, Cid and Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.05.003) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |