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1996
Fitzgerald, Maureen and Arnott, David (1996) Understanding demographic effects on marketing communications in services. In: International Journal of Service Industry Management. Emerald Group Publishing Ltd pp. 31-45. (doi:https://doi.org/10.1108/09564239610122947) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |