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Dennis, Charles and Brakus, Josko J. and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2014.06.013) (Full text available) |