Items where Author, Editor or other role is "Hasan, M.R."
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Article
| Hasan, Rajibul, Lowe, Ben, Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. E-ISSN 1547-7207. (doi:10.1177/0743915618813348) (KAR id:66734) |
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Book section
| Lowe, Ben and Hasan, Md Rajibul and Jose, Saju Vallaria (2018) A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces. In: Singh, Ramendra, ed. Bottom of Pyramid Marketing: Shaping and Developing BOP Markets. Marketing in Emerging Markets . Emerald. ISBN 978-1-78714-556-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66712) |
| Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66711) |
| Lowe, Ben and Sullivan-Mort, Gillian and Hasan, Md Rajibul (2018) Connecting with Consumers in Subsistence Marketplaces: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing ScienceL Proceedings of the Academy of Science . Springer, pp. 29-30. ISBN 978-3-030-02567-0. E-ISBN 978-3-030-02568-7. (doi:10.1007/978-3-030-02568-7_10) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67065) |
Thesis
| Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (KAR id:54347) |
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