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Sinha, Piyush Kumar, Gupta, Suraksha, Rawal, Saurabh (2017) Brand Adoption by BoP Retailers. Qualitative Marketing Research: An International Journal, 20 (2). pp. 181-207. ISSN 1352-2752. (doi:10.1108/QMR-07-2014-0056) (KAR id:53418)

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