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Article

Jiang, Han-Ling, Lu, Lin-Hua, Yuen, Tsunwai Wesley, Liu, Yu-Lun, Coelho, Conrad (2024) Can I See Your Answers? Applying the Fishbowl Method in Marketing Analytics Classes. Journal of Marketing Education, . ISSN 0273-4753. E-ISSN 1552-6550. (doi:10.1177/02734753241259974) (KAR id:106065)
Format: PDF Format: PDF

Lowe, Ben, Laffey, Des (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. (doi:10.1177/0273475311410851) (KAR id:28329)
Format: PDF

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