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P

Petrovici, Dan Alex, Golden, L., Orazbek, D (2019) Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising. Journal of Market Development and Competitiveness, . ISSN 2155-2843. (Submitted) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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