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Breitsohl, J., Wilcox-Jones, James Peter, Harris, Ian (2015) Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14 (2). pp. 87-106. (doi:10.1362/147539215X14373846805662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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