Skip to main content
Kent Academic Repository

Browse by Journal

Group by: Creator's name | Item Type | Date | No Grouping
Jump to: B | C | F | P | V | W
Number of items: 6.

B

Bian, Xuemei, Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. (doi:10.1057/palgrave.bm.2550046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30408)

C

Chiang, Hsu-Hsin, Han, Tzu-Shian, McConville, David (2020) A multilevel study of brand-specific transformational leadership: employee and customer effects. Journal of Brand Management, 27 (3). pp. 312-327. ISSN 1350-231X. E-ISSN 1479-1803. (doi:10.1057/s41262-019-00182-6) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:102455)

F

Filieri, Raffaele, Lin, Zhibin, D'Antone, Simona, Chatzopoulou, Elena (2019) A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. Journal of Brand Management, 26 (4). pp. 376-394. ISSN 1350-231X. (doi:10.1057/s41262-018-0137-x) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:82444)

P

Punjaisri, K., Wilson, Alan (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70. ISSN 1350-231X. E-ISSN 1479-1803. (doi:10.1057/palgrave.bm.2550110) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61293)

V

Vrontis, D., Thrassou, A., Czinkota, M. (2010) Wine marketing: A framework for consumer-centred planning. Journal of Brand Management, 18 (4). pp. 245-263. ISSN 1350-231X. (doi:10.1057/bm.2010.39) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58218)

W

Wood, Lisa M.C. (1998) Brand Value: The Future. Journal of Brand Management, 5 (4). pp. 245-255. ISSN 1350-231X. (doi:10.1057/bm.1998.11) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9960)

This list was generated on Thu Mar 28 23:31:40 2024 GMT.