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Luo, Yong (Eddie), Wong, Veronica, Chou, Ting-Jui (2016) The role of product newness in activating consumer regulatory goals. International Journal of Research in Marketing, 33 (3). 600 - 611. ISSN 0167-8116. (doi:10.1016/j.ijresmar.2015.09.008) (KAR id:79242)

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