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Number of items: 2.
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Fletcher-Brown, Judith, Turnbull, Sarah, Viglia, Giampaolo, Chen, Tom, Pereira, Vijay (2021) Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. International Journal of Research in Marketing, 38 (2). pp. 518-529. ISSN 0167-8116. (doi:10.1016/j.ijresmar.2020.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107087) |
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Luo, Yong (Eddie), Wong, Veronica, Chou, Ting-Jui (2016) The role of product newness in activating consumer regulatory goals. International Journal of Research in Marketing, 33 (3). 600 - 611. ISSN 0167-8116. (doi:10.1016/j.ijresmar.2015.09.008) (KAR id:79242) |