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Kent Academic Repository

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Group by: Creator's name | Item Type | Date | No Grouping
Jump to: 2012 | 2010 | 2009 | 2003
Number of items: 4.

2012

Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore, Garcia Martinez, Marian (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. (doi:10.2501/IJMR-54-2-221-240) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28623)

2010

Marimon, Frederic, Vidgen, Richard T., Barnes, Stuart J., Cristobal, Eduard (2010) Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL and the impact of service quality. International Journal of Market Research, 52 (1). pp. 111-129. ISSN 0025-3618. (doi:10.2501/S1470785310201089) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34732)

2009

Chou, T.-J., Wong, Veronica (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 1470-7853. (doi:10.2501/S1470785309200712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32823)

2003

Curry, Bruce, Davies, Fiona, Evans, Martin, Moutinho, Luiz, Phillips, Paul A. (2003) The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing. International Journal of Market Research, 45 (2). pp. 191-211. ISSN 1470-7853. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10305)

This list was generated on Wed Mar 12 22:50:01 2025 GMT.