Browse by Journal
Number of items: 4.
2012
Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore, Garcia Martinez, Marian (2012) Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research, 54 (2). pp. 221-240. ISSN 1470-7853. (doi:10.2501/IJMR-54-2-221-240) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:28623) |
2010
Marimon, Frederic, Vidgen, Richard T., Barnes, Stuart J., Cristobal, Eduard (2010) Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL and the impact of service quality. International Journal of Market Research, 52 (1). pp. 111-129. ISSN 0025-3618. (doi:10.2501/S1470785310201089) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34732) |
2009
Chou, T.-J., Wong, Veronica (2009) Unravelling Concealed Cognitive Structures: Generalised Linear Modelling of Hierarchical Value Maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 1470-7853. (doi:10.2501/S1470785309200712) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32823) |
2003
Curry, Bruce, Davies, Fiona, Evans, Martin, Moutinho, Luiz, Phillips, Paul A. (2003) The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing. International Journal of Market Research, 45 (2). pp. 191-211. ISSN 1470-7853. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10305) |