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Jump to: 2019
Number of items: 1.

2019

Chumnumpan, Pattarin, Shi, Xiaohui (2019) Understanding New Products’ Market Performance Using Google Trends. Australasian Marketing Journal, 27 (2). pp. 91-103. E-ISSN 1441-3582. (doi:10.1016/j.ausmj.2019.01.001) (KAR id:73427)
Format: PDF

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