From CRM to social CRM: A bibliometric review and research agenda for consumer research : Publisher pdf
Perez-Vega, Rodrigo, Hopkinson, Paul, Singhal, Aishwarya, Mariani, Marcello (2022) From CRM to social CRM: A bibliometric review and research agenda for consumer research. Journal of Business Research, 151 . pp. 1-16. ISSN 0148-2963. (doi:10.1016/j.jbusres.2022.06.028) (KAR id:95553)
This work is licensed under a Creative Commons Attribution 4.0 International License.
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| Version: | Publisher pdf |
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| License: | CC BY (Attribution) |
| DOI for this version: | 10.1016/j.jbusres.2022.06.028 |
| Version: | Publisher pdf |
| Language: | English |
