Skip to main content
Kent Academic Repository

Entrepreneurial Strategic Posture and New Technology Ventures in an Emerging Economy

Amankwah-Amoah, J., Nyuur, R.B., Hinson, R., Kosiba, J. P, Al-Tabbaa, O., Cunningham, J. (2022) Entrepreneurial Strategic Posture and New Technology Ventures in an Emerging Economy. International Journal of Entrepreneurial Behaviour and Research, 29 (2). pp. 385-407. ISSN 1355-2554. (doi:10.1108/IJEBR-10-2021-0816) (KAR id:97145)


Purpose: Although start-ups have gained increasing scholarly attention, we lack sufficient understanding of their entrepreneurial strategic posture (ESP) in emerging economies. The purpose of this study is to examine the processes of ESP of new technology venture start-ups (NTVs) in an emerging market context. Design/methodology/approach: In line with grounded theory guidelines and the inductive research traditions, we adopted a qualitative approach involving 42 in-depth semi-structured interviews with Ghanaian NTV entrepreneurs to gain a comprehensive analysis at the micro-level on their strategic posturing. A systematic procedure for data analysis was adopted. Findings: From our analysis of Ghanaian NTVs, we derived a three-stage model to elucidate the nature and process of ESP Phase 1 spotting and exploiting market opportunities, Phase II identifying initial advantages, and Phase III ascertaining and responding to change. Originality/value: The study contributes to advancing research on ESP by explicating the process through which informal ties and networks are utilised by NTVs and their founders to overcome extreme resource constraints and information vacuums in contexts of institutional voids. We depart from past studies in demonstrating how such ties can be harnessed in spotting and exploiting market opportunities by NTVs. On this basis, the paper makes original contributions to ESP theory and practice.

Item Type: Article
DOI/Identification number: 10.1108/IJEBR-10-2021-0816
Additional information: This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact
Uncontrolled keywords: Entrepreneurship; entrepreneurs; Africa; sub-Saharan Africa; Ghana; competitive positioning
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Funders: University of Kent (
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 27 Sep 2022 11:10 UTC
Last Modified: 20 Mar 2023 17:10 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.