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Exploring values, context and perceptions in contingent valuation studies: the CV Market Stall technique and willingness to pay for wildlife conservation.

Phillip, Lorna J., MacMillan, Douglas C. (2005) Exploring values, context and perceptions in contingent valuation studies: the CV Market Stall technique and willingness to pay for wildlife conservation. Journal of Environmental Planning and Management, 48 (2). pp. 257-274. ISSN 0964-0568. (doi:10.1080/0964056042000338172)

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http://dx.doi.org/10.1080/0964056042000338172

Abstract

Public preferences for conservation and environmental management may be identified in willingness to pay (WTP) studies. Normally part of a contingent valuation exercise, WTP studies elicit monetary estimates of non-market economic goods. This paper describes a new approach to WTP, the CV Market Stall, a technique that adds a discursive, qualitative dimension to contingent valuation. It is suggested that the CV Market Stall technique is a good method for exploring attitudes and responses to environmental project proposals. The flexible format, with an emphasis upon information provision, discussion and learning would also allow contingent valuation to be extended to much more complex and uncertain environmental issues

Item Type: Article
DOI/Identification number: 10.1080/0964056042000338172
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
G Geography. Anthropology. Recreation > GN Anthropology
Divisions: Faculties > Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Depositing User: Douglas MacMillan
Date Deposited: 08 Oct 2008 15:46 UTC
Last Modified: 28 May 2019 13:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/9659 (The current URI for this page, for reference purposes)
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