Skip to main content

Exploring the predictors of chatbot service quality

Ameen, Nisreen, Papagiannidis, Savvas, Davlembayeva, Dinara (2022) Exploring the predictors of chatbot service quality. In: 21st IFIP Conference e-Business, e-Services, and e-Society, 13-14 Sep 2022, Newcastle upon Tyne. (Unpublished) (KAR id:95925)

Abstract

The ever-growing applications of AI-enabled agents in customer relationship management require a comprehensive understanding of customers’ perception of the services provided by chatbots, which is an underexplored research area so far. To fill this gap, this study draws on the literature on human-chatbot interaction to identify and test the main determinants of customers’ perception of the quality of chatbot services. To test our research model, data was collected from 529 re-spondents who had interacted with chatbots as part of their shopping experience and analysed using partial least squares-structural equation modelling. The analy-sis confirmed that a positive evaluation of service quality is predicted by service convenience, competence and functional congruity. Our study contributes to the literature on customer-chatbot interactions by providing insights into service qual-ity perception by customers in the context of chatbot services.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: artificial intelligence; chatbot; service quality; automation
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Dinara Davlembayeva
Date Deposited: 25 Jul 2022 20:39 UTC
Last Modified: 08 Jun 2023 13:48 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/95925 (The current URI for this page, for reference purposes)

University of Kent Author Information

Davlembayeva, Dinara.

Creator's ORCID: https://orcid.org/0000-0002-6946-7480
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.